CERVEZAS VICTORIA. LA PLAYLIST DE LA VICTORIA
web
According to the Pygmalion effect, telling players that we believe in them increases their chances of victory.
That's why, together with the agency Jon Lavin and for Cervezas Victoria, we developed a site that serves as a playlist where fans can leave their messages of support for the players of the Spanish National Football Team ahead of Euro 2024.
On the site, users can not only listen to the messages of encouragement left by personalities and other fans but also leave their own message, which will later become part of a Spotify playlist.
Technology:
Python, HTML5, CSS y Vanilla Javascript.
Develop:
1. WebApp
- Custom audio processing via WebApp.
- Responsive across multiple systems and devices.
2. Back-end
- API Rest in Python
- Management, editing, and automatic mastering of recordings for publishing in a Spotify playlist.
3. CMS
- Content validation and filtering system via CMS.
Results:
The Spanish national team was the absolute winner of the Euro Cup :)
Awards:
CdeC 2025:
- Bronze in Interactive Digital Content
Best!N Food:
- Silver in Activation
- Silver in Branded Content
- Bronze in Media
- Bronze in Digital Innovation
El Sol:
- Shortlist in Branded Content - Contenidos Sonoros
