CAMPOFRÍO FAKE ME
Once again, the MRM agency and its Christmas campaign for Campofrío gave us the opportunity to develop a very peculiar content and navigation website.
Fake Me was a fake startup that offered clients the chance to listen to, and commission, a made-to-measure reality through celebrities like Javier Gutiérrez, Boris Izaguirre, Jordi Hurtado and Yolanda Ramos. The website was therefore a campaign shop window and collection of fake news stories in video format. It was also a site for testing and discovering whether you're capable of detecting a lie, through a series of 12 headlines that the user had to classify as Fake or Not Fake in a race against the clock. Finally, we also compiled ranking of the news stories that confused users the most, summarising overall participation.
- PHP 7,3