TOYOTA MYSTERIOUS STORIES
What lies beneath the hood of a Toyota? Del Campo Saatchi & Saatchi has assigned the digital agency THE LION with the task of creating a mobile application to uncover this mystery.
With this aim in mind, we have designed and programmed a complex tool which works in a very simple manner: it scans any car, checks if it's a Toyota, creates a perfect reconstruction of the model and finally opens the hood to reveal different fun and original stories to users, all featuring characters who talk to the users and try to make them smile.
This is how Del Campo Saatchi & Saatchi has achieved two very important objectives: to advertise the high reliability of these cars and to turn them all into a new and original media outlet.
We thank them for placing their trust in us to make it happen.
- AIR Starling+Feathers.
- AIR Flare3D.
- C++ Tesseract & OpenCV.
- Several custom native extensions.
The results speak for themselves:
- No. of downloads: 94.863.
- No. of cars scanned: 81.599.
- 4 bronze Soles at the El Sol Festival.
- 1 woodpencil at the D&AD awards.