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Del Campo Saatchi & Saatchi assigned the digital agency THE LION with the task of designing and programming Toyota Christmas. They didn't simply want to send Christmas greetings, they wanted to bring happiness to those who need it most: children in hospital.

To do so, we developed a microsite to collect all of the smiles offered by users. The joy was then shared at hospitals by the Giggle Doctors at the Theodora Children's Charity.

The most interesting thing about the site: the way smiles are collected via webcam and facetracking. Or in other words, you look, smile and your smile is captured automatically.

Developed with:

  • Canvas HTML5.
  • NodeJS.
  • Redis BBDD.
  • Automatic smile detector in AS3.