Finding a way to personalise an advert in real time was the challenge put to us by MRM London and MRM Madrid, and we succeeded.
Users simply had to access the site and upload an image and text to make the story their own. They could then share it with their family and friends to wish them a merry Christmas.
The project was launched throughout Europe and we are thrilled that we could make it happen.
At the digital agency THE LION we love a good challenge.
- After effects