SHACKLETON SILENT NIGHT

app

It may be a bit touchy to talk about politics over the Christmas dinner table, but when it also coincides with such a turbulent political landscape, things might get ugly.

Luckily, the advertising agency Shackleton Madrid has had a brilliant idea: to create the application Silent Night. And THE LION was the digital agency selected to make it possible.

The application boasts a voice recognition system that detects the most conflictive terms: Donald Trump, Hilary, taxes or corruption... and suggests alternative topics.

A pleasure to work for peace.

Developed with:

• ObjectiveC.
• Artificial neural network for word recognition.
• Native to Android and iOS.
• In Spanish and English.

The results speak for themselves:

• Over 65,000 downloads in 4 days.
• No. 1 in the App Store.
• First search trend over the Christmas period.
• Featured in over 100 national and international media outlets.

Awards:

• Bronze at the Cdec awards.