MARCA MADRID OPEN
Marca presented us with a challenge: find a fun way to give away tickets to the Madrid Tennis Open. Something quick and easy that would enable them to engage with users and, at the same time, secure new registrations in their database.
We planned, designed and developed an app which transported users onto one of the tennis courts at Madrid's Caja Mágica. They were then asked to find one of the winning seats. They just had to click on it and were informed of the result on the spot. To make it more exciting all users could see live how other people were selecting seats and winning prizes.
- 3D WebGL.
- Java Servlets.
Results in 2 weeks:
- More than 1,000 prizes distributed.
- 11,504 new registrations.
- 85,974 participants.